Each client on their own AWS SES, their own warmup, their own reputation. No shared sending pools.
If you run cold email for more than one client, you already know the risk. When every client sends from the same shared sending pool, one client's bad list or spam complaints can drag every other client's inbox placement down with them. You cannot manage that reputation because you do not own it.
Instantly and other fully managed platforms simplify setup by handling sending infrastructure for you, but that convenience comes with shared pools. Agencies that care about per-client deliverability usually end up looking for a cold email tool for agencies with isolated infrastructure instead.
EmailQo connects to each client's own sending account. That can be their Gmail, Outlook, Zoho, or Amazon SES. Every client gets isolated sending infrastructure and their own warmup schedule. One client's campaign cannot damage another client's reputation because they do not share a sending pool.
Per-client analytics let you break down opens, clicks, replies, bounces, and unsubscribes by campaign and sequence step, so month-end reporting does not require spreadsheet gymnastics. Pre-send checks (SPF, DKIM, DMARC, blacklists, spam-filter simulation) run before every client send and flag any issues before they reach recipients.
Pricing stays flat. EmailQo plans are $19, $39, and $89 per month with no per-email markup. For AWS SES sending, Amazon bills you (or your client) directly at roughly $0.10 per 1,000 emails. The agency-specific playbook lives at emailqo.com/for-agencies.
| Feature | Instantly | EmailQo |
|---|---|---|
| Per-client sending isolation | Shared sending pools | Each client on their own Gmail, Outlook, Zoho, or SES |
| Warmup | Managed via warmup network | Included on every plan, per client |
| Per-campaign analytics | Standard dashboards | Per-client and per-sequence breakdowns |
| Pricing | Check their site | Flat monthly ($19, $39, or $89). AWS bills separately at cost. |
| Free trial | Check their site | 7 days free, no credit card |
Export client contacts from Instantly as CSV and import into EmailQo. Connect each client's own sending account, start warmup, and rebuild sequences in the campaign builder. Once warmup has run for a week or two, switch campaigns over and leave Instantly behind. Running in parallel during the transition is the safest approach.
Start a free trial at emailqo.com/signup, or talk to us about running multiple clients on a single agency account.
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