Cold Email ROI Calculator
Project pipeline and revenue from an outbound campaign. Change any input and the math updates instantly. Everything runs in your browser, nothing is sent anywhere.
Total prospects you will email
Including positive, negative, and OOO
Of replies that turn into a real meeting
Of meetings that convert to paying customers
First-year contract value
Your cold-email tool subscription
Projected month
Replies
50
Meetings
15
Closed deals
3
ROI
47,268%
Projected revenue
$9,000
Methodology
Every output is a direct multiplication of the inputs you supplied. There are no built-in industry averages, you are responsible for using rates that match your data.
replies = contacts × reply_ratemeetings = replies × meeting_ratedeals = meetings × close_raterevenue = deals × average_deal_valueroi = (revenue − monthly_cost) ÷ monthly_cost × 100
The calculator does not account for deliverability (how many emails reach the inbox). If you want to check that before running a campaign, the free deliverability grader scores your sending domain out of 100 against SPF, DKIM, DMARC, and blacklist signals.
Email me a copy of these projections
One email with your inputs and outputs you can save, plus monthly outbound-tactics tips. No spam, opt out anytime.
By subscribing you agree to receive occasional tips at this address. See our Privacy Policy. Unsubscribe anytime from any email or at /unsubscribe.
Other free checks
Also useful