Calculator

Cold Email ROI Calculator

Project pipeline and revenue from an outbound campaign. Change any input and the math updates instantly. Everything runs in your browser, nothing is sent anywhere.

Your campaign

Contacts per monthTotal prospects you will email

Reply rateIncluding positive, negative, and OOO

Reply → meeting rateOf replies that turn into a real meeting

Meeting → close rateOf meetings that convert to paying customers

Average deal valueFirst-year contract value

USD

Monthly tooling costYour cold-email tool subscription

USD

Projected month

Replies

Meetings

Closed deals

ROI

47,268%

Projected revenue

$9,000

These numbers are a linear projection from the inputs you entered. They assume contacts do not compound, no seasonality, and that reply and close rates hold at the values you set.

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Methodology

Every output is a direct multiplication of the inputs you supplied. There are no built-in industry averages — you are responsible for using rates that match your data.

replies = contacts × reply_rate
meetings = replies × meeting_rate
deals = meetings × close_rate
revenue = deals × average_deal_value
roi = (revenue − monthly_cost) ÷ monthly_cost × 100

The calculator does not account for deliverability (how many emails reach the inbox). If you want to check that before running a campaign, the free deliverability grader scores your sending domain out of 100 against SPF, DKIM, DMARC, and blacklist signals.

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